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Powering the Next Generation
of Car Sharing

GoTo: <br> Powering the Next Generation <br> of Car Sharing

Why GoTo

Innovative Technology for Today’s Car Sharing Operators

GoTo is the only software system that allows mobility operators to launch & operate multiple car sharing business models on a single platform. Whether you’re managing one way, free floating or round trip services, corporate fleets or peer-to-peer, GoTo provides an end-to-end solution that helps you differentiate your offerings and maximize profits.


Multiple car sharing
business models

Offer a variety of car sharing options on one software platform to meet all the needs of your users


Drive revenue & maximize profit

Proprietary algorithms & machine learning to engage & retain users and optimize fleet operations


Fast & easy
to launch

End-to-end solution is up & running in three months


your services

Modular, white label platform & APIs allow for customization

GoTo Enables Next Generation
Car Sharing Services

As more people decide not to own private vehicles, new types of car sharing models are emerging on the market. With GoTo, car sharing operators can grow their business and offer a variety of options to meet their users’ needs, all on one seamless platform.









Our Technology

User Apps
Data Analytics
Smart Billing
Fleet Managment
Telematics Box
Apps for Multiple Car Sharing Business Models Apps for Multiple Car Sharing Business Models

Apps for Multiple Car Sharing Business Models

Provide a full user experience to drive user engagement & retention

Features include registration, reservations, promos, referrals, loyalty programs, lock/unlock cars, receipts, navigation & maps, parking info, damage reports, user ratings, SMS & push notifications, etc. Available for Android & iOS.

Advanced Business Intelligence Advanced Business Intelligence

Advanced Business Intelligence

Tools for crucial decision making based on advanced data & algorithms to optimize fleet allocation and user targeting

Features: trend analysis according to multi-parameter segmentation, including usage, revenue, zone, day/time, location, users, reservations, etc.

Adaptive Billing Adaptive Billing

Adaptive Billing

Full control of price plans & promotions to optimize conversion & user retention and maximize profit

Features include subscription billing for recurring, one-time, & variable charges; pricing for time/day, car types, zones, duration, distance; manage fines, refunds, promotions, etc.

Fleet Managment Fleet Managment

Fleet Managment

Advanced fleet & reservation software to ensure optimization and drive revenue

Manage cars, parking, users, reservations, points of interest, insurance, damages, billing, fuel, maintenance, etc.; marketing tools

GoTo Telematics GoTo Telematics

GoTo Telematics

Easy-to-install, compact hardware unit with the latest technology for data collection & analysis

Features: supports all car types & car sharing systems; tracks odometer, fuel, battery, and location via GPS; provides crash detection and remote diagnostics & alerts.

Our Clients

Telematics Box


  • Peer to Peer
  • Integrated into operator’s existing services
  • 8 cities
8 cities
8 cities


  • Round Trip, Free Floating, Corporate, Peer to Peer
  • Operating in Spain & Portugal
  • A SEAT Company
A SEAT Company
A SEAT Company

Malta Car Sharing

  • One Way, Round Trip
  • Electric Vehicles
Electric Vehicles
Electric Vehicles


  • Round Trip, Corporate
  • 8 cities
8 cities
8 cities

Car2Go Electric

  • One Way
  • Electric Vehicles
  • 3 Cities
3 Cities
3 Cities


  • Municipality of Tel Aviv
  • Free Floating
Free Floating

News & Events

Smart Mobility Summit in Israel!

Smart Mobility Summit in Israel!

October 29-30

Going to the Smart Mobility Summit next Week in Tel Aviv? Meet GoTo’s CEO Yaron Vilan and COO Shirly Kalush to learn more about GoTo’s software platform. Schedule your meeting now!

We Won the Paris Motor Show Award!

We Won the Paris Motor Show Award!

Oct 15-17

GoTo won the Sustainable Mobility Start Up Award at Mondial Tech part of the Paris Motor Show. “We chose GoTo because of its traction, the viability of the business model and its potential” – said Raphael Cariglio, from Transdev, the sponsor and judge of the award.

Fleet Europe – Vote for us!

Fleet Europe – Vote for us!


Fleet Europe nominated us to become the startup of the year and you can help us win the title! Use this link to vote for us!