Beyond regulations, what is the hardest challenge Smart Mobility is tackling now?
Going to the massive deployment stage. A lot of companies, Volkswagen and Mobileye, for example, have recently announced commercial deployments. It's great news but how do we make this happen? There needs to be a transition made from the pilots and demo stage to the commercial deployment. So, we are thinking to make it a controlled process, starting with limited areas, learning there, further deploying into more areas. Now, imagine 2024: you are in the middle of a city, looking around. What do you see? I'm especially curious if you believe in the shared transport services, the ones that our company, GoTo provides.
I see choices. If currently, I am a little limited with my mobility options, I see a city that offers its citizens different modes of transportation that are not just the best solution for the end used but also sustainable and beneficial from the city's perspective. What industry book would you recommend to those interested in transportation and mobility?
The Startup Nation. A lot of delegations come to Israel and I lecture them about how we orchestrated the ecosystem establishment, by connecting academy and entrepreneurship, building the funnel from R&D centers to commercialization. I talk about the Ecomotion
, a community that we established, but I always add that there is also a very unique DNA in Israel. I think it is crucial to understand it and The Startup Nation is the best book for it.